This tab carries the research behind the strategy, so any figure can be checked. The same data is in a spreadsheet you can filter and sort: open the workbook ↗.
190 New Zealand searches, each measured by Google Keyword Planner, SEMrush and Ahrefs. The working volume is the median of the three. 136,945 searches a month in total, 26,330 of them in the core the money model runs on.
| Keyword | Territory | In the model | Google KP | SEMrush | Ahrefs | Working / mo | AI Overview | Your rank (NZ) |
|---|---|---|---|---|---|---|---|---|
| sofa bed | Futon sofa beds | Core (kept out of the dollars) | 9,900 | 9,900 | 5,600 | 9,900 | Yes | Not ranking |
| mattress topper | Toppers, protectors & underlays | Outside the core | 8,100 | 6,600 | 4,100 | 6,600 | - | Not ranking |
| sofa bed nz | Futon sofa beds | Core (kept out of the dollars) | 6,600 | 6,600 | 5,100 | 6,600 | Yes | Not ranking |
| bed frame | Timber slat beds & bases | Outside the core | 6,600 | 6,600 | 3,000 | 6,600 | Yes | Not ranking |
| bunk bed | Kids & teen beds, mattresses & pillows | Outside the core | 5,400 | 5,400 | 1,400 | 5,400 | Yes | Not ranking |
| mattress protector | Toppers, protectors & underlays | Outside the core | 4,400 | 4,400 | 2,800 | 4,400 | Yes | Not ranking |
| bunk beds nz | Kids & teen beds, mattresses & pillows | Outside the core | 4,400 | 4,400 | 1,700 | 4,400 | - | 29 |
| bassinet | Bassinets & cot mattresses | Outside the core | 4,400 | 4,400 | 3,100 | 4,400 | - | Not ranking |
| queen mattress | Mattress sizes, firmness & comfort | Outside the core | 3,600 | 3,600 | 2,000 | 3,600 | Yes | Not ranking |
| mattress topper nz | Toppers, protectors & underlays | Outside the core | 3,600 | 3,600 | 2,800 | 3,600 | Yes | Not ranking |
| queen bed frame | Timber slat beds & bases | Outside the core | 5,400 | 3,600 | 2,400 | 3,600 | Yes | Not ranking |
| single mattress | Mattress sizes, firmness & comfort | Outside the core | 3,600 | 2,900 | 2,200 | 2,900 | - | Not ranking |
| king single mattress | Mattress sizes, firmness & comfort | Outside the core | 2,900 | 2,900 | 2,000 | 2,900 | Yes | Not ranking |
| bed frame nz | Timber slat beds & bases | Outside the core | 2,900 | 2,900 | 700 | 2,900 | - | Not ranking |
| bed base nz | Timber slat beds & bases | Outside the core | 2,900 | 2,900 | 600 | 2,900 | - | Not ranking |
| kids bed | Kids & teen beds, mattresses & pillows | Outside the core | 3,600 | 2,900 | 1,400 | 2,900 | - | 30 |
| duvet inner | Duvets & organic bedding | Outside the core | 2,900 | 2,900 | 1,900 | 2,900 | Yes | Not ranking |
| king bed frame | Timber slat beds & bases | Outside the core | 2,400 | 2,400 | 1,200 | 2,400 | - | Not ranking |
| bed base | Timber slat beds & bases | Outside the core | 2,400 | 2,400 | 1,600 | 2,400 | Yes | Not ranking |
| bedding | Duvets & organic bedding | Outside the core | 2,400 | 2,400 | 1,500 | 2,400 | Yes | 35 |
| breastfeeding pillow | Baby bedding & feeding pillows | Core | 880 | 2,400 | 2,100 | 2,100 | Yes | 11 |
| mattress nz | Mattress sizes, firmness & comfort | Outside the core | 1,900 | 1,900 | 1,600 | 1,900 | - | Not ranking |
| double mattress | Mattress sizes, firmness & comfort | Outside the core | 1,900 | 1,900 | 1,300 | 1,900 | Yes | Not ranking |
| waterproof mattress protector | Toppers, protectors & underlays | Outside the core | 1,900 | 2,400 | 1,800 | 1,900 | - | Not ranking |
| futon | Futons & Japanese floor beds | Core | 1,900 | 1,900 | 1,800 | 1,900 | Yes | 10 |
| pillows nz | Natural pillows | Core | 1,900 | 1,900 | 1,400 | 1,900 | - | 16 |
| toddler bed nz | Kids & teen beds, mattresses & pillows | Outside the core | - | 1,900 | 1,400 | 1,650 | - | 25 |
| queen mattress nz | Mattress sizes, firmness & comfort | Outside the core | 1,600 | 1,600 | 1,500 | 1,600 | Yes | Not ranking |
| mattress protector nz | Toppers, protectors & underlays | Outside the core | 1,600 | 1,600 | 1,200 | 1,600 | Yes | Not ranking |
| cot mattress | Bassinets & cot mattresses | Outside the core | 1,600 | 1,600 | 1,600 | 1,600 | Yes | Not ranking |
| bassinet nz | Bassinets & cot mattresses | Outside the core | 1,600 | 1,600 | 1,600 | 1,600 | Yes | Not ranking |
| co sleeper bassinet | Bassinets & cot mattresses | Outside the core | 1,300 | 2,900 | 1,400 | 1,400 | - | 25 |
| super king mattress | Mattress sizes, firmness & comfort | Outside the core | 1,600 | 1,300 | 900 | 1,300 | Yes | Not ranking |
| cot sheets | Baby bedding & feeding pillows | Outside the core | 1,300 | 1,300 | 1,000 | 1,300 | Yes | Not ranking |
| nursing pillow | Baby bedding & feeding pillows | Core | 1,300 | 2,400 | 1,200 | 1,300 | Yes | 32 |
| duvet inner nz | Duvets & organic bedding | Outside the core | 1,300 | 1,300 | 200 | 1,300 | Yes | Not ranking |
| king mattress | Mattress sizes, firmness & comfort | Outside the core | 1,000 | 1,000 | 700 | 1,000 | Yes | Not ranking |
| folding mattress | Futons & Japanese floor beds | Outside the core | 1,000 | 1,000 | 200 | 1,000 | Yes | Not ranking |
| baby pillow | Baby bedding & feeding pillows | Core | 880 | 2,400 | 1,000 | 1,000 | Yes | 14 |
| bassinet sheets | Baby bedding & feeding pillows | Outside the core | 880 | 1,900 | 900 | 900 | - | 26 |
| futon bed | Futons & Japanese floor beds | Core | 880 | 880 | 600 | 880 | Yes | 1 |
| adjustable bed nz | Adjustable beds | Outside the core | 880 | 880 | 50 | 880 | - | Not ranking |
| bassinet mattress | Bassinets & cot mattresses | Core | 590 | 880 | 900 | 880 | Yes | Not ranking |
| slat bed | Timber slat beds & bases | Core | 720 | 720 | 250 | 720 | Yes | 6 |
| wooden bed frame | Timber slat beds & bases | Core | 720 | 720 | 350 | 720 | Yes | Not ranking |
| toddler pillow | Kids & teen beds, mattresses & pillows | Core | 880 | 720 | 400 | 720 | Yes | 1 |
| bed with storage | Timber slat beds & bases | Outside the core | 480 | 1,300 | 250 | 600 | - | Not ranking |
| best mattress nz | Mattress sizes, firmness & comfort | Outside the core | 590 | 590 | 450 | 590 | Yes | Not ranking |
| cot mattress nz | Bassinets & cot mattresses | Outside the core | 590 | 590 | 400 | 590 | Yes | Not ranking |
| cot mattress protector | Bassinets & cot mattresses | Core | 590 | 590 | 400 | 590 | Yes | 12 |
| futon nz | Futons & Japanese floor beds | Core | 480 | 480 | 350 | 480 | - | 3 |
| adjustable bed | Adjustable beds | Outside the core | 480 | 480 | 150 | 480 | Yes | Not ranking |
| cot duvet | Baby bedding & feeding pillows | Core | 480 | 480 | 400 | 480 | Yes | Not ranking |
| wool duvet inner | Duvets & organic bedding | Core | 480 | 480 | 300 | 480 | - | Not ranking |
| latex mattress nz | Organic & natural latex mattresses | Core | 390 | 390 | 350 | 390 | - | 2 |
| wool underlay | Toppers, protectors & underlays | Core | 390 | 390 | 150 | 390 | Yes | 11 |
| futon mattress nz | Futons & Japanese floor beds | Core | 390 | 390 | 150 | 390 | Yes | 1 |
| latex pillow | Natural pillows | Core | 390 | 390 | 300 | 390 | Yes | 4 |
| futon bed nz | Futons & Japanese floor beds | Core | 390 | 390 | 150 | 390 | - | 4 |
| japanese beds | Futons & Japanese floor beds | Core | 390 | 390 | 40 | 390 | - | 10 |
| kids bed frame | Kids & teen beds, mattresses & pillows | Core | - | 210 | 450 | 330 | - | Not ranking |
| latex mattress | Organic & natural latex mattresses | Core | 320 | 320 | 250 | 320 | Yes | 5 |
| futon mattress | Futons & Japanese floor beds | Core | 390 | 320 | 200 | 320 | - | 9 |
| japanese futon | Futons & Japanese floor beds | Core | 320 | 320 | 200 | 320 | - | 2 |
| brolly sheet | Kids & teen beds, mattresses & pillows | Core | 320 | 1,300 | 200 | 320 | - | Not ranking |
| baby mattress | Bassinets & cot mattresses | Core | 320 | 320 | 250 | 320 | Yes | Not ranking |
| contour pillow | Natural pillows | Core | 320 | 320 | 200 | 320 | Yes | Not ranking |
| latex pillow nz | Natural pillows | Core | 320 | 320 | 200 | 320 | - | 3 |
| firm mattress | Mattress sizes, firmness & comfort | Outside the core | 320 | 110 | 300 | 300 | Yes | Not ranking |
| soft mattress | Mattress sizes, firmness & comfort | Outside the core | 260 | 260 | 40 | 260 | Yes | Not ranking |
| mattress auckland | Mattress sizes, firmness & comfort | Outside the core | 260 | 320 | 250 | 260 | - | Not ranking |
| futon sofa bed | Futon sofa beds | Core | 260 | 260 | 150 | 260 | Yes | 4 |
| wool duvet | Duvets & organic bedding | Core | 320 | 260 | 200 | 260 | - | Not ranking |
| kids bedroom furniture | Kids & teen beds, mattresses & pillows | Outside the core | 260 | 390 | 250 | 260 | Yes | 7 |
| baby pillow nz | Baby bedding & feeding pillows | Core | - | 320 | 150 | 235 | - | 2 |
| toddler pillow nz | Kids & teen beds, mattresses & pillows | Core | - | 210 | 250 | 230 | - | 3 |
| bed topper nz | Toppers, protectors & underlays | Core | 3,600 | 260 | 200 | 230 | Yes | 5 |
| wool mattress topper | Toppers, protectors & underlays | Core | 210 | 210 | 150 | 210 | Yes | Not ranking |
| kids mattress | Kids & teen beds, mattresses & pillows | Core | 210 | 210 | 150 | 210 | - | Not ranking |
| buckwheat pillow | Natural pillows | Core | 210 | 210 | 100 | 210 | - | 1 |
| winter duvet | Duvets & organic bedding | Core | 210 | 210 | 150 | 210 | Yes | Not ranking |
| nz made beds | Timber slat beds & bases | Core | 70 | 480 | 200 | 200 | Yes | Not ranking |
| split king mattress | Mattress sizes, firmness & comfort | Outside the core | 170 | 170 | 90 | 170 | Yes | Not ranking |
| slat bed base | Timber slat beds & bases | Core | 210 | 170 | 70 | 170 | Yes | Not ranking |
| floating bed frame | Timber slat beds & bases | Core | 170 | 170 | 100 | 170 | - | Not ranking |
| wool pillow | Natural pillows | Core | 170 | 170 | 80 | 170 | Yes | Not ranking |
| organic cotton sheets | Duvets & organic bedding | Core | 170 | 170 | 90 | 170 | - | 13 |
| wool pillow nz | Natural pillows | Core | 170 | 210 | 150 | 170 | - | 6 |
| latex mattress topper nz | Toppers, protectors & underlays | Core | 170 | 170 | 150 | 170 | - | 4 |
| wool cot underlay | Bassinets & cot mattresses | Core | 170 | 170 | 60 | 170 | Yes | 6 |
| mattress for back pain | Mattress sizes, firmness & comfort | Outside the core | 260 | 110 | 150 | 150 | Yes | Not ranking |
| wooden bassinet | Bassinets & cot mattresses | Core | 70 | 390 | 150 | 150 | Yes | 7 |
| firm mattress nz | Mattress sizes, firmness & comfort | Outside the core | 140 | 140 | 200 | 140 | Yes | Not ranking |
| medium firm mattress | Mattress sizes, firmness & comfort | Outside the core | 140 | 140 | 150 | 140 | Yes | Not ranking |
| pillow for kids | Kids & teen beds, mattresses & pillows | Core | - | 260 | 20 | 140 | - | 4 |
| slat bed frame | Timber slat beds & bases | Core | 110 | 110 | 80 | 110 | Yes | Not ranking |
| solid wood bed frame | Timber slat beds & bases | Core | 110 | 110 | 50 | 110 | - | Not ranking |
| buckwheat pillow nz | Natural pillows | Core | 110 | 110 | 60 | 110 | - | 1 |
| wool duvet nz | Duvets & organic bedding | Core | 110 | 110 | 100 | 110 | - | Not ranking |
| japanese floor bed | Futons & Japanese floor beds | Core | 110 | 140 | 70 | 110 | - | 7 |
| latex mattress topper | Toppers, protectors & underlays | Core | 170 | 20 | 100 | 100 | Yes | 5 |
| silk duvet inner nz | Duvets & organic bedding | Core | 90 | 110 | 100 | 100 | - | 1 |
| bassinet mattress nz | Bassinets & cot mattresses | Core | 90 | 90 | 70 | 90 | Yes | 4 |
| organic cotton sheets nz | Duvets & organic bedding | Core | 90 | 90 | 60 | 90 | - | 5 |
| japanese futon bed | Futons & Japanese floor beds | Core | 90 | 110 | 50 | 90 | Yes | 4 |
| cot mattress protector nz | Bassinets & cot mattresses | Core | 90 | 50 | 80 | 80 | - | 8 |
| best mattress for back pain | Mattress sizes, firmness & comfort | Outside the core | 70 | 50 | 150 | 70 | Yes | Not ranking |
| wool mattress protector | Toppers, protectors & underlays | Core | 90 | 70 | 60 | 70 | - | 5 |
| cot protector | Bassinets & cot mattresses | Core | 70 | 30 | 100 | 70 | Yes | 10 |
| slat bed base nz | Timber slat beds & bases | Core | 70 | 70 | 200 | 70 | - | 3 |
| futon sofa bed nz | Futon sofa beds | Core | 70 | 70 | 70 | 70 | - | 2 |
| japanese futon nz | Futons & Japanese floor beds | Core | 70 | 20 | 60 | 60 | - | 2 |
| tatami bed | Futons & Japanese floor beds | Core | 70 | 20 | 60 | 60 | Yes | 1 |
| all season duvet inner | Duvets & organic bedding | Core | 70 | 20 | 60 | 60 | Yes | 5 |
| kids pillow nz | Kids & teen beds, mattresses & pillows | Core | - | 20 | 90 | 55 | - | 1 |
| natural latex mattress | Organic & natural latex mattresses | Core | 50 | 10 | 50 | 50 | - | 2 |
| natural mattress | Organic & natural latex mattresses | Core | 70 | 50 | 30 | 50 | - | 1 |
| wool mattress | Organic & natural latex mattresses | Core | 50 | 10 | 50 | 50 | Yes | 9 |
| roll up mattress | Futons & Japanese floor beds | Core | 90 | 50 | 40 | 50 | Yes | 1 |
| timber bed frame | Timber slat beds & bases | Core | 50 | 20 | 50 | 50 | - | Not ranking |
| silk duvet | Duvets & organic bedding | Core | 70 | 30 | 50 | 50 | Yes | 5 |
| slat bed frames nz | Timber slat beds & bases | Core | 50 | 30 | 60 | 50 | - | 9 |
| slatted bed base nz | Timber slat beds & bases | Core | 70 | 30 | 50 | 50 | - | 6 |
| japanese mattress | Futons & Japanese floor beds | Core | 70 | 50 | 50 | 50 | Yes | 3 |
| natural latex mattress nz | Organic & natural latex mattresses | Core | 40 | 30 | 40 | 40 | - | 1 |
| organic mattress | Organic & natural latex mattresses | Core | 70 | 20 | 40 | 40 | - | 1 |
| organic mattress nz | Organic & natural latex mattresses | Core | 40 | 10 | 50 | 40 | - | 1 |
| natural mattress nz | Organic & natural latex mattresses | Core | 50 | 20 | 40 | 40 | - | 2 |
| wool mattress nz | Organic & natural latex mattresses | Core | 40 | 20 | 50 | 40 | - | Not ranking |
| nz made mattress | Non-toxic, NZ-made & custom sizes | Core | 50 | 30 | 40 | 40 | Yes | Not ranking |
| custom made mattress nz | Non-toxic, NZ-made & custom sizes | Core | 40 | 10 | 50 | 40 | - | Not ranking |
| tencel mattress protector | Toppers, protectors & underlays | Core | 50 | 30 | 40 | 40 | - | 11 |
| silk duvet inner | Duvets & organic bedding | Core | 50 | 20 | 40 | 40 | - | 4 |
| wooden bed base nz | Timber slat beds & bases | Core | 40 | 20 | 40 | 40 | - | 8 |
| nz wool duvet inner | Duvets & organic bedding | Core | 40 | - | 40 | 40 | Yes | 4 |
| best latex mattress nz | Organic & natural latex mattresses | Core | 40 | 20 | 50 | 40 | Yes | 1 |
| non toxic mattress nz | Non-toxic, NZ-made & custom sizes | Core | 30 | - | 30 | 30 | - | Not ranking |
| eco friendly mattress | Non-toxic, NZ-made & custom sizes | Core | 20 | 30 | 100 | 30 | - | Not ranking |
| latex vs memory foam mattress | Organic & natural latex mattresses | Outside the core | 10 | 30 | - | 30 | - | Not ranking |
| custom mattress | Non-toxic, NZ-made & custom sizes | Core | 40 | 10 | 30 | 30 | - | Not ranking |
| latex topper | Toppers, protectors & underlays | Core | 40 | 10 | 30 | 30 | - | 3 |
| futon sofa | Futon sofa beds | Core | 40 | 10 | 30 | 30 | - | 3 |
| best mattress for kids | Kids & teen beds, mattresses & pillows | Core | 30 | 20 | 30 | 30 | Yes | Not ranking |
| natural latex pillow | Natural pillows | Core | 30 | 20 | 30 | 30 | - | Not ranking |
| buckwheat hull pillow | Natural pillows | Core | 30 | 30 | 10 | 30 | - | Not ranking |
| organic pillow | Natural pillows | Core | 40 | 30 | 10 | 30 | - | Not ranking |
| adjustable pillow | Natural pillows | Core | 50 | 20 | 30 | 30 | Yes | Not ranking |
| organic bedding | Duvets & organic bedding | Core | 30 | 30 | 30 | 30 | - | 1 |
| wool mattress protector nz | Toppers, protectors & underlays | Core | 30 | 30 | 30 | 30 | - | 11 |
| organic cotton duvet cover | Duvets & organic bedding | Core | 70 | 20 | 30 | 30 | Yes | 13 |
| organic cotton duvet cover nz | Duvets & organic bedding | Core | 40 | 30 | 30 | 30 | - | 11 |
| latex mattress auckland | Organic & natural latex mattresses | Core | 20 | 30 | 30 | 30 | - | 3 |
| camper mattress | Non-toxic, NZ-made & custom sizes | Core | 50 | 20 | 30 | 30 | - | 5 |
| organic latex mattress | Organic & natural latex mattresses | Core | 20 | 10 | 30 | 20 | - | Not ranking |
| organic latex mattress nz | Organic & natural latex mattresses | Core | 10 | 30 | 20 | 20 | - | Not ranking |
| hypoallergenic mattress | Non-toxic, NZ-made & custom sizes | Core | 30 | 20 | 10 | 20 | - | Not ranking |
| best latex mattress | Organic & natural latex mattresses | Core | 10 | 20 | 20 | 20 | - | Not ranking |
| latex mattress queen | Organic & natural latex mattresses | Core | 20 | 20 | 20 | 20 | - | Not ranking |
| futon frame | Futons & Japanese floor beds | Core | 20 | 20 | 10 | 20 | - | Not ranking |
| futon auckland | Futons & Japanese floor beds | Core | 20 | 20 | 20 | 20 | - | 2 |
| pine bed frame | Timber slat beds & bases | Core | 30 | 20 | 20 | 20 | - | Not ranking |
| nz made bed frames | Timber slat beds & bases | Core | 20 | 20 | 40 | 20 | - | 2 |
| electric adjustable bed | Adjustable beds | Outside the core | 50 | 20 | 10 | 20 | - | Not ranking |
| natural cot mattress | Bassinets & cot mattresses | Core | 40 | 20 | 10 | 20 | - | Not ranking |
| shredded latex pillow | Natural pillows | Core | 40 | 20 | 20 | 20 | - | Not ranking |
| organic bedding nz | Duvets & organic bedding | Core | 20 | 20 | 20 | 20 | - | Not ranking |
| natural bedding | Duvets & organic bedding | Core | 70 | 20 | 20 | 20 | - | Not ranking |
| buckwheat husk | Natural pillows | Core | 20 | 20 | - | 20 | - | Not ranking |
| wooden bassinet nz | Bassinets & cot mattresses | Core | 20 | 20 | 100 | 20 | - | 3 |
| latex foam mattress | Organic & natural latex mattresses | Core | 20 | 20 | 40 | 20 | Yes | 1 |
| firm latex mattress | Organic & natural latex mattresses | Core | 10 | - | 20 | 15 | - | Not ranking |
| soft latex mattress | Organic & natural latex mattresses | Core | 10 | 20 | - | 15 | - | Not ranking |
| mattress shop auckland | Mattress sizes, firmness & comfort | Outside the core | 10 | 20 | - | 15 | - | Not ranking |
| solid timber bed | Timber slat beds & bases | Core | 10 | 20 | - | 15 | - | Not ranking |
| latex cot mattress | Bassinets & cot mattresses | Core | 10 | 20 | - | 15 | - | Not ranking |
| non toxic mattress | Non-toxic, NZ-made & custom sizes | Core | 10 | - | 10 | 10 | - | Not ranking |
| chemical free mattress | Non-toxic, NZ-made & custom sizes | Core | 10 | - | - | 10 | - | Not ranking |
| vegan mattress | Non-toxic, NZ-made & custom sizes | Core | 10 | - | - | 10 | - | Not ranking |
| latex mattress pros and cons | Organic & natural latex mattresses | Outside the core | 10 | 20 | 10 | 10 | - | Not ranking |
| handmade mattress | Non-toxic, NZ-made & custom sizes | Core | 10 | - | - | 10 | - | Not ranking |
| custom size mattress | Non-toxic, NZ-made & custom sizes | Core | 20 | 10 | 10 | 10 | - | Not ranking |
| silk mattress protector | Toppers, protectors & underlays | Core | 10 | 10 | - | 10 | - | Not ranking |
| teenager mattress | Kids & teen beds, mattresses & pillows | Core | 10 | - | - | 10 | - | Not ranking |
| organic cot mattress | Bassinets & cot mattresses | Core | 10 | 20 | 10 | 10 | - | Not ranking |
| wool cot mattress | Bassinets & cot mattresses | Core | 10 | 10 | - | 10 | - | Not ranking |
| wool bassinet mattress | Bassinets & cot mattresses | Core | 10 | 10 | 10 | 10 | - | Not ranking |
| organic cot sheets | Baby bedding & feeding pillows | Core | 10 | 30 | 10 | 10 | - | Not ranking |
| silk duvet nz | Duvets & organic bedding | Core | 20 | 10 | 10 | 10 | - | Not ranking |
| tencel duvet | Duvets & organic bedding | Core | 10 | 10 | 10 | 10 | - | Not ranking |
| made in nz mattress | Non-toxic, NZ-made & custom sizes | Core | - | - | - | 0 | - | Not ranking |
October 2026. Rank from Ahrefs, 19 October 2026. "Kept out of the dollars" marks the two "sofa bed" heads, which the furniture chains own today. GKP + Ahrefs + SEMrush
| # | Territory | Keywords | Searches / mo | Core / mo | On AI Overview results | AI questions | Best rank today | Pieces: core / full |
|---|---|---|---|---|---|---|---|---|
| 1 | Futons & Japanese floor beds | 17 | 6,530 | 5,530 | 68% | 13 | #1 | 10 / 11 |
| 1 | Baby bedding & feeding pillows | 8 | 7,325 | 5,125 | 84% | 5 | #2 | 5 / 8 |
| 1 | Natural pillows | 14 | 3,750 | 3,750 | 24% | 11 | #1 | 8 / 10 |
| 2 | Bassinets & cot mattresses | 19 | 12,025 | 2,435 | 50% | 13 | #3 | 12 / 15 |
| 2 | Organic & natural latex mattresses | 21 | 1,300 | 1,260 | 33% | 22 | #1 | 11 / 12 |
| 2 | Futon sofa beds | 5 | 16,860 | 360 | 99% | 8 | #2 | 3 / 4 |
| 3 | Timber slat beds & bases | 22 | 23,915 | 2,515 | 61% | 10 | #2 | 11 / 17 |
| 3 | Kids & teen beds, mattresses & pillows | 14 | 16,655 | 2,045 | 38% | 9 | #1 | 6 / 13 |
| 3 | Duvets & organic bedding | 21 | 8,360 | 1,760 | 84% | 7 | #1 | 11 / 14 |
| 3 | Toppers, protectors & underlays | 15 | 19,380 | 1,280 | 54% | 10 | #3 | 8 / 13 |
| 3 | Non-toxic, NZ-made & custom sizes | 13 | 270 | 270 | 15% | 12 | #5 | 7 / 8 |
| 4 | Adjustable beds | 3 | 1,380 | 0 | 35% | 3 | Not ranking | 1 / 3 |
| 5 | Mattress sizes, firmness & comfort | 18 | 19,195 | 0 | 74% | 8 | Not ranking | 1 / 18 |
131 questions New Zealanders ask about natural beds and bedding, with a directional monthly volume band, a 1 to 5 priority (1 = lead) and whether INNATURE can uniquely own the answer (41 can).
| # | Question | Territory | Est. volume / mo | Priority | You can own it |
|---|---|---|---|---|---|
| 1 | Can you use a latex mattress on an adjustable bed? | Adjustable beds | 480-1,400 | 1 | Yes |
| 2 | Is a futon comfortable enough to sleep on every night? | Futons & Japanese floor beds | 380-1,100 | 1 | Yes |
| 3 | How far apart should bed slats be for a latex mattress? | Timber slat beds & bases | 160-500 | 1 | Yes |
| 4 | Can you sleep on a sofa bed every night? | Futon sofa beds | 750-2,250 | 1 | Yes |
| 5 | What is a non-toxic mattress and how do I spot one? | Non-toxic, NZ-made & custom sizes | 25-75 | 1 | Yes |
| 6 | Can I get a mattress made to fit a motorhome or campervan? | Non-toxic, NZ-made & custom sizes | 15-45 | 1 | Yes |
| 7 | Is there a natural mattress with no wool for vegans? | Non-toxic, NZ-made & custom sizes | 10-20 | 1 | Yes |
| 8 | Can I get a mattress made to fit a non-standard or antique cot? | Bassinets & cot mattresses | 170-510 | 1 | Yes |
| 9 | Is a wool cot underlay safe for a newborn? | Bassinets & cot mattresses | 120-360 | 1 | - |
| 10 | What is a futon? | Futons & Japanese floor beds | 340-1,000 | 1 | - |
| 11 | What should I look for in a safe bassinet mattress? | Bassinets & cot mattresses | 240-700 | 1 | - |
| 12 | Are buckwheat pillows good for side sleepers? | Natural pillows | 90-270 | 1 | - |
| 13 | Are latex mattresses good for people with back pain? | Organic & natural latex mattresses | 80-240 | 1 | - |
| 14 | Can a latex mattress have a different firmness on each side? | Organic & natural latex mattresses | 75-220 | 1 | Yes |
| 15 | What is the best futon sofa bed in NZ? | Futon sofa beds | 850-2,550 | 1 | Yes |
| 16 | Can I refill a buckwheat pillow with new husks? | Natural pillows | 65-200 | 2 | Yes |
| 17 | Is a latex mattress worth the money? | Organic & natural latex mattresses | 30-90 | 2 | - |
| 18 | Where can I buy a futon in NZ? | Futons & Japanese floor beds | 350-1,050 | 2 | Yes |
| 19 | Who makes custom boat mattresses for a V-berth? | Non-toxic, NZ-made & custom sizes | 20-60 | 2 | Yes |
| 20 | What are the standard mattress sizes in New Zealand? | Mattress sizes, firmness & comfort | 2,050-6,150 | 2 | - |
| 21 | Do I need a mattress protector on a latex mattress? | Toppers, protectors & underlays | 950-2,850 | 2 | - |
| 22 | When should my child move from a cot to a bed? | Kids & teen beds, mattresses & pillows | 650-1,950 | 2 | - |
| 23 | What is the best pillow for neck pain? | Natural pillows | 350-1,050 | 2 | - |
| 24 | How do I stop a futon going mouldy on the floor? | Futons & Japanese floor beds | 140-420 | 2 | - |
| 25 | Are latex mattresses firm or soft? | Organic & natural latex mattresses | 15-45 | 2 | Yes |
| 26 | How long does it take to have a custom mattress made? | Non-toxic, NZ-made & custom sizes | 15-45 | 2 | Yes |
| 27 | Are there handmade mattresses made in New Zealand? | Non-toxic, NZ-made & custom sizes | 15-45 | 2 | Yes |
| 28 | Are cot mattress protectors safe? | Bassinets & cot mattresses | 460-1,400 | 2 | - |
| 29 | What is a Japanese futon bed? | Futons & Japanese floor beds | 450-1,350 | 2 | - |
| 30 | What is a wool underlay and do I need one? | Toppers, protectors & underlays | 320-960 | 2 | - |
| 31 | What size are bassinet sheets? | Baby bedding & feeding pillows | 320-940 | 2 | - |
| 32 | How firm should a cot mattress be? | Bassinets & cot mattresses | 300-920 | 2 | - |
| 33 | What is a co-sleeper bassinet and is it safe? | Bassinets & cot mattresses | 300-880 | 2 | - |
| 34 | Are latex pillows good? | Natural pillows | 250-750 | 2 | - |
| 35 | Is a wool pillow good? | Natural pillows | 240-720 | 2 | - |
| 36 | What frame do I need for a futon? | Futons & Japanese floor beds | 220-660 | 2 | - |
| 37 | What weight wool duvet do I need for winter? | Duvets & organic bedding | 210-630 | 2 | - |
| 38 | How thick should a bassinet mattress be? | Bassinets & cot mattresses | 200-620 | 2 | - |
| 39 | Are organic cotton sheets worth it? | Duvets & organic bedding | 180-540 | 2 | - |
| 40 | Do I need a slat bed for a latex mattress? | Timber slat beds & bases | 180-520 | 2 | - |
| 41 | Is a latex mattress good for kids? | Kids & teen beds, mattresses & pillows | 170-510 | 2 | - |
| 42 | What size mattress fits a standard NZ cot? | Bassinets & cot mattresses | 140-420 | 2 | - |
| 43 | Where can I buy a sofa bed made in NZ? | Futon sofa beds | 800-2,400 | 3 | Yes |
| 44 | Where can I try a latex mattress in Auckland before I buy? | Organic & natural latex mattresses | 220-640 | 3 | Yes |
| 45 | Is a wool duvet good for night sweats? | Duvets & organic bedding | 80-240 | 3 | - |
| 46 | Are buckwheat pillows noisy? | Natural pillows | 40-110 | 3 | - |
| 47 | Can I sleep on a latex mattress if I have a latex allergy? | Organic & natural latex mattresses | 30-90 | 3 | - |
| 48 | Is a latex mattress good for side sleepers? | Organic & natural latex mattresses | 30-80 | 3 | - |
| 49 | What is the best bed frame for a latex mattress? | Timber slat beds & bases | 1,700-5,200 | 3 | Yes |
| 50 | Are bunk beds safe for young children? | Kids & teen beds, mattresses & pillows | 1,000-3,100 | 3 | - |
| 51 | What is the best solid wood bunk bed in NZ? | Kids & teen beds, mattresses & pillows | 1,000-3,100 | 3 | Yes |
| 52 | What is the best bedding for hot sleepers? | Duvets & organic bedding | 520-1,600 | 3 | - |
| 53 | What is the best slat bed base for a latex mattress? | Timber slat beds & bases | 200-600 | 3 | Yes |
| 54 | What is the best non-toxic cot mattress in NZ? | Bassinets & cot mattresses | 160-480 | 3 | Yes |
| 55 | What is the best latex mattress in NZ? | Organic & natural latex mattresses | 110-330 | 3 | Yes |
| 56 | Which companies make natural latex mattresses in New Zealand? | Organic & natural latex mattresses | 100-320 | 3 | Yes |
| 57 | Is a silk duvet worth it? | Duvets & organic bedding | 95-280 | 3 | - |
| 58 | How long does a natural latex mattress last? | Organic & natural latex mattresses | 90-270 | 3 | - |
| 59 | Can an old latex mattress be restored instead of replaced? | Organic & natural latex mattresses | 70-210 | 3 | - |
| 60 | Is a futon sofa bed good for a guest room? | Futon sofa beds | 70-210 | 3 | - |
| 61 | What is a buckwheat pillow and why do people like them? | Natural pillows | 70-210 | 3 | - |
| 62 | Is a wool mattress comfortable? | Organic & natural latex mattresses | 65-200 | 3 | - |
| 63 | Can you put a futon mattress straight on the floor? | Futons & Japanese floor beds | 65-200 | 3 | - |
| 64 | What are the pros and cons of sleeping on a floor bed? | Futons & Japanese floor beds | 60-180 | 3 | - |
| 65 | What is a tatami bed? | Futons & Japanese floor beds | 40-130 | 3 | - |
| 66 | How thick should a futon mattress be for everyday sleeping? | Futons & Japanese floor beds | 40-110 | 3 | - |
| 67 | How do I air and look after a futon mattress? | Futons & Japanese floor beds | 40-110 | 3 | - |
| 68 | What is a latex mattress made of? | Organic & natural latex mattresses | 35-100 | 3 | - |
| 69 | Is an organic mattress worth it? | Organic & natural latex mattresses | 30-80 | 3 | - |
| 70 | What is the difference between natural and synthetic latex? | Organic & natural latex mattresses | 25-75 | 3 | - |
| 71 | Where can I get a custom size mattress made in NZ? | Non-toxic, NZ-made & custom sizes | 25-75 | 3 | Yes |
| 72 | Does a new latex mattress smell? | Organic & natural latex mattresses | 20-70 | 3 | - |
| 73 | Do latex mattresses sleep hot? | Organic & natural latex mattresses | 20-70 | 3 | - |
| 74 | Can a bed frame be made longer or higher for a tall person? | Timber slat beds & bases | 20-50 | 3 | Yes |
| 75 | Is a wool cot mattress safe for a baby? | Bassinets & cot mattresses | 15-45 | 3 | - |
| 76 | Can I get a mattress in an odd shape or non-standard size? | Non-toxic, NZ-made & custom sizes | 10-30 | 3 | Yes |
| 77 | What should I look for when buying a sofa bed? | Futon sofa beds | 750-2,250 | 3 | - |
| 78 | What bedding does a newborn actually need? | Baby bedding & feeding pillows | 600-1,800 | 3 | - |
| 79 | How do I choose a mattress? | Mattress sizes, firmness & comfort | 550-1,650 | 3 | - |
| 80 | What age can a toddler start using a pillow? | Kids & teen beds, mattresses & pillows | 500-1,500 | 3 | - |
| 81 | Can a topper fix a mattress that is too firm? | Toppers, protectors & underlays | 440-1,300 | 4 | - |
| 82 | What is the best waterproof mattress protector that isn't plastic? | Toppers, protectors & underlays | 400-1,200 | 4 | - |
| 83 | Is a firm or soft mattress better for a sore back? | Mattress sizes, firmness & comfort | 380-1,150 | 4 | - |
| 84 | What is the best sofa bed for a small apartment? | Futon sofa beds | 240-720 | 4 | - |
| 85 | Where can I find a firm pillow in NZ? | Natural pillows | 210-630 | 4 | - |
| 86 | What mattress firmness suits side sleepers? | Mattress sizes, firmness & comfort | 140-420 | 4 | - |
| 87 | What is the best pillow for side sleepers? | Natural pillows | 120-360 | 4 | - |
| 88 | How do I protect my child's mattress from bedwetting? | Kids & teen beds, mattresses & pillows | 110-330 | 4 | - |
| 89 | What is the best organic mattress in NZ? | Organic & natural latex mattresses | 50-150 | 4 | Yes |
| 90 | How do I care for and clean a latex mattress? | Organic & natural latex mattresses | 20-70 | 4 | - |
| 91 | What does certified organic latex mean? | Organic & natural latex mattresses | 20-60 | 4 | - |
| 92 | Do mattresses have chemical flame retardants? | Non-toxic, NZ-made & custom sizes | 15-45 | 4 | Yes |
| 93 | Is an organic cot mattress worth it? | Bassinets & cot mattresses | 10-30 | 4 | - |
| 94 | Is a silk mattress protector worth it? | Toppers, protectors & underlays | 10-20 | 4 | - |
| 95 | What is a Tencel duvet? | Duvets & organic bedding | 10-20 | 4 | - |
| 96 | Wool or silk duvet: which is warmer? | Duvets & organic bedding | 440-1,300 | 4 | - |
| 97 | Is a latex mattress better than memory foam? | Organic & natural latex mattresses | 40-130 | 4 | Yes |
| 98 | Is a mattress topper worth it? | Toppers, protectors & underlays | 460-1,400 | 4 | - |
| 99 | What is a mattress topper? | Toppers, protectors & underlays | 460-1,400 | 4 | - |
| 100 | Do babies need a pillow, and from what age? | Baby bedding & feeding pillows | 380-1,100 | 4 | - |
| 101 | Do adjustable beds need a special mattress? | Adjustable beds | 370-1,100 | 4 | - |
| 102 | How long should a mattress last? | Mattress sizes, firmness & comfort | 330-990 | 4 | - |
| 103 | What mattress should a teenager have? | Kids & teen beds, mattresses & pillows | 310-930 | 4 | - |
| 104 | What size is a king single mattress? | Mattress sizes, firmness & comfort | 300-920 | 4 | - |
| 105 | How do you use a breastfeeding pillow? | Baby bedding & feeding pillows | 220-660 | 4 | - |
| 106 | How do I choose a pillow for my sleep position? | Natural pillows | 210-630 | 4 | - |
| 107 | Is an adjustable bed worth it? | Adjustable beds | 170-510 | 4 | - |
| 108 | Are sprung slats or flat slats better? | Timber slat beds & bases | 160-480 | 4 | - |
| 109 | When do I need a new mattress? | Mattress sizes, firmness & comfort | 140-400 | 4 | - |
| 110 | What is a floating bed frame? | Timber slat beds & bases | 120-360 | 4 | - |
| 111 | What is a brolly sheet and how does it work? | Kids & teen beds, mattresses & pillows | 110-330 | 4 | - |
| 112 | Where can I buy a solid wood bed frame made in NZ? | Timber slat beds & bases | 220-680 | 4 | Yes |
| 113 | What is the best mattress for back pain? | Mattress sizes, firmness & comfort | 60-180 | 4 | - |
| 114 | Which mattresses are made in New Zealand? | Non-toxic, NZ-made & custom sizes | 15-45 | 4 | Yes |
| 115 | What is the best sofa bed in NZ? | Futon sofa beds | 2,000-5,900 | 5 | - |
| 116 | What is the best breastfeeding pillow? | Baby bedding & feeding pillows | 1,650-4,950 | 5 | - |
| 117 | What is the best bassinet in NZ? | Bassinets & cot mattresses | 1,250-3,750 | 5 | - |
| 118 | What is the best mattress topper in NZ? | Toppers, protectors & underlays | 1,000-3,000 | 5 | - |
| 119 | What is the best kids bed frame? | Kids & teen beds, mattresses & pillows | 520-1,600 | 5 | Yes |
| 120 | What is the best wooden bed frame in NZ? | Timber slat beds & bases | 280-860 | 5 | Yes |
| 121 | What is the best bassinet mattress? | Bassinets & cot mattresses | 240-700 | 5 | Yes |
| 122 | What is the best futon mattress in NZ? | Futons & Japanese floor beds | 180-520 | 5 | Yes |
| 123 | What is the best latex mattress topper? | Toppers, protectors & underlays | 100-320 | 5 | Yes |
| 124 | Futon or sofa bed: which is more comfortable to sleep on? | Futon sofa beds | 1,750-5,250 | 5 | - |
| 125 | Slat base or solid platform base: which is better for a mattress? | Timber slat beds & bases | 1,150-3,450 | 5 | - |
| 126 | Latex or wool mattress topper: which should I get? | Toppers, protectors & underlays | 190-570 | 5 | - |
| 127 | Latex core or cotton and wool futon mattress: which is better? | Futons & Japanese floor beds | 180-520 | 5 | Yes |
| 128 | What is the best mattress for allergy sufferers? | Non-toxic, NZ-made & custom sizes | 10-20 | 5 | - |
| 129 | What is the best natural mattress? | Organic & natural latex mattresses | 60-180 | 5 | Yes |
| 130 | What is the best organic pillow? | Natural pillows | 40-130 | 5 | Yes |
| 131 | What is the most eco-friendly mattress? | Non-toxic, NZ-made & custom sizes | 25-75 | 5 | Yes |
| Pillar | Score | Level |
|---|---|---|
| Technical | 15 / 25 | Structured |
| Content | 10 / 25 | Structured |
| Authority | 11 / 25 | Structured |
| Measurement | 5 / 25 | Invisible |
| Total | 41 / 100 | Emerging |
Each pillar's level is set by its weighted evidence and capped by that level's gates, so the points and the level are read together. The overall tier is the total on the same five-step ladder.
The evidence behind each score is in Appendix B of the strategy. Team Empathy AEO Maturity Model
| Check | What we found |
|---|---|
| Old pages now returning page not found | 45 pages, 6,005 organic search visits in the last tracked year (list below) |
| Old addresses other websites link to that are now dead | 5, plus The Sleep Store's two listings linking to an old bassinet PDF |
| Collections with no main heading (H1) | 27 of 46 |
| Product variants with a product code (SKU) | 0 of 605 |
| Product pages naming the brand "My Store" | 21 of 67 |
| FAQ markup anywhere on the site | None (FAQ page has 33 questions) |
| Pages with no meta description | 21 |
| Meta descriptions over 160 characters | 24 |
| Titles over 60 characters | 34 |
| Duplicate title pairs / duplicate description pairs | 2 / 2 |
| Images on information pages with no description | 49 of 57 |
| Empty blog sections in the sitemap | 14 of 16 |
| Collections with no products, still in the sitemap | 4 |
| Internal or duplicate collections in the sitemap | 5 |
| Articles linking to a product or collection | 2 of 29 |
| Reviews on the adult latex mattresses | CLOUD 1, SPINE HEALTH 2, BALANCE 3, COMFI / AWAKEN / UNIK X none |
| AI crawlers allowed in robots.txt | All |
| Core Web Vitals (real-user field data, whole site) | Pass: LCP 1.9s, CLS 0.03, INP 121ms |
| Old address | Organic search visits, Aug 2023 to Jul 2024 |
|---|---|
| /product/organic-wool-underlay-made-nz | 771 |
| /product/silk-duvet-inners-luxury-of-amazing-sleep | 670 |
| /product/organic-wool-winter-duvet-inner-made-nz | 420 |
| /product/organic-wool-bassinet-mattress | 276 |
| /your-bed/bedroom-furniture | 233 |
| /product/brolly-sheets-waterproof | 224 |
| /product/organic-cotton-fitted-sheet | 197 |
| /studio-lounge-spare-room/day-beds-storage | 181 |
| /products/natural-childrens-beds | 176 |
| /product/tencel-100-eucalyptus-fibre-fill-tencel-topper-protector | 161 |
| /happy-child/organic-bedding-children | 158 |
| /product/hemp-duvet-inners | 153 |
| /product/organic-wool-baby-pillow | 149 |
| /product/organic-wool-cot-mattress-protector | 149 |
| /products/organic-baby-beds | 147 |
| /product/organic-wool-combo-duvet-inners-made-in-nz | 145 |
| /product/latex-baby-pillow | 143 |
| /product/innature-shredded-latex-pillow | 139 |
| /your-bed/upholstered-headboard-bedframes | 138 |
| /product/organic-cotton-sheets-set-sleepfrog | 130 |
| /product/innature-spelt-hull-pillows-nz-made-and-grown | 111 |
| /studio-lounge-spare-room/natural-lounge-suites | 97 |
| /our-expertise/service-support/nz-wide-delivery | 89 |
| /product/organic-cotton-duvet-cover | 76 |
| /product/organic-latex-child-mattress-medium | 72 |
| /boat-motorhome-mattresses | 70 |
| /products/natural-childrens-beds/childrens-mattresses-organic | 60 |
| /reduce-partner-disturbance | 60 |
| /choosing-child-mattress | 53 |
| /product/organic-coconut-core-wool-bassinet-mattress-firm | 52 |
| /products/organic-baby-beds/breastfeeding-pillow | 48 |
| /products/natural-childrens-beds/childrens-beds | 47 |
| /your-bed | 46 |
| /happy-child/organic-bedding-children/protectors-duvet-inners | 43 |
| /product/organic-baby-cot-mattress-firm | 43 |
| /our-expertise/your-health/breathable | 39 |
| /products/natural-childrens-beds/organic-bedding-for-children/child-protectors-duvet-inners | 35 |
| /products/your-natural-bed/organic-bedding | 32 |
| /our-expertise/your-health/pure-free-chemicals | 28 |
| /product/organic-cotton-bassinet-sheet | 28 |
| /products/natural-childrens-beds/childrens-beds/child-single-king-single-beds | 28 |
| /products/natural-childrens-beds/childrens-beds/child-bunk-loft-beds | 27 |
| /product/organic-cot-mattress-medium | 21 |
| /my-account | 20 |
| /products/your-natural-bed/organic-bedding/silk-duvets | 20 |
Every landing page your Analytics recorded at least 20 organic search visits on in the last tracked year, checked live on 19 October 2026. GA4 Live crawl
| Store | DR | NZ keywords | Top-3 (NZ) | Organic visits / mo | Referring domains |
|---|---|---|---|---|---|
| INNATURE | 20 | 184 | 79 | ~1,203 | 1,111 |
| futonz.co.nz | 17 | 135 | 81 | ~1,732 | 752 |
| naturalbeds.nz | 10 | 70 | 17 | ~319 | 560 |
| peacelily.co.nz | 2.2 | 86 | 31 | ~613 | 631 |
| dreamwool.com | 15 | 24 | 5 | ~97 | 1,094 |
| comfi.co.nz | 19 | 133 | 19 | ~485 | 724 |
| thesleepstore.co.nz | 50 | 4,272 | 1,450 | ~32,244 | 1,568 |
Ahrefs, New Zealand, 18 October 2026. Referring-domain counts across this category include large numbers of low-quality link networks. Ahrefs
| Month | Visits | Orders | Revenue |
|---|---|---|---|
| May 2021 | 0 | 196 | $98,989 |
| Jun 2021 | 0 | 200 | $115,360 |
| Jul 2021 | 0 | 153 | $55,976 |
| Aug 2021 | 2,885 | 147 | $69,148 |
| Sep 2021 | 13,913 | 162 | $65,810 |
| Oct 2021 | 14,273 | 225 | $103,672 |
| Nov 2021 | 12,805 | 134 | $49,685 |
| Dec 2021 | 10,532 | 99 | $37,570 |
| Jan 2022 | 9,459 | 41 | $13,315 |
| Feb 2022 | 8,077 | 13 | $5,931 |
| Mar 2022 | 11,165 | - | - |
| Apr 2022 | 11,663 | - | - |
| May 2022 | 12,182 | - | - |
| Jun 2022 | 11,642 | - | - |
| Jul 2022 | 10,354 | - | - |
| Aug 2022 | 11,199 | - | - |
| Sep 2022 | 11,084 | - | - |
| Oct 2022 | 10,798 | - | - |
| Nov 2022 | 11,650 | - | - |
| Dec 2022 | 9,576 | - | - |
| Jan 2023 | 10,273 | - | - |
| Feb 2023 | 9,151 | - | - |
| Mar 2023 | 7,285 | - | - |
| Apr 2023 | 7,053 | - | - |
| May 2023 | 8,701 | - | - |
| Jun 2023 | 6,422 | - | - |
| Jul 2023 | 7,359 | - | - |
| Aug 2023 | 8,226 | - | - |
| Sep 2023 | 8,207 | - | - |
| Oct 2023 | 8,408 | - | - |
| Nov 2023 | 8,173 | - | - |
| Dec 2023 | 7,695 | - | - |
| Jan 2024 | 9,327 | - | - |
| Feb 2024 | 7,123 | - | - |
| Mar 2024 | 6,875 | - | - |
| Apr 2024 | 6,937 | - | - |
| May 2024 | 6,462 | - | - |
| Jun 2024 | 7,114 | - | - |
| Jul 2024 | 6,163 | - | - |
| Aug 2024 | 2,234 | - | - |
| Sep 2024 | 14 | - | - |
| Oct 2024 | 3 | - | - |
| Nov 2024 | 3 | - | - |
| Dec 2024 | 2 | - | - |
| Feb 2025 | 1 | - | - |
| Mar 2025 | 1 | - | - |
Property "innature.co.nz - GA4", all channels, NZD. Orders stopped recording after February 2022, and visits in August 2024 (July 2024 is the last full month). Monthly figures can differ slightly from channel totals, a normal Analytics aggregation effect. GA4